Colin Simpson Ovans: Social Media 2021 for Brands

Welcome to the Colin Simpson Ovans blog. As businesses struggle to recoup lost sales in the wake of the pandemic, marketers turn to social to meet two equally urgent imperatives: deliver short-term ROI with targeted performance marketing tactics while building innovative digital experiences that win long-term loyalty by bringing discovery, connection, and fun back to the customer experience.

This has long been true, but as we continue forward into 2021, people are only getting more and more suspicious of faceless online brands and businesses. There’s an easy solution here within social media trends 2021. Utilise your online presence to drive your businesses identity and brand towards a more human likeness. You don’t want your business to seem distant and faceless, use social media to overcome that. As we move forward, this trend is only going to continue, and no business wants to be left behind in that race.

It’s about providing the deeper forms of content that allow real authority-building while enabling a huge amount of SEO optimisation and variability. You can utilise longer-form content to back up shorter-form content while providing backlinks and other SEO elements. In short, you need a variety of content types, serving various purposes. All in order to build the strongest possible online social media trends 2021 presence.

That’s it for today!

Colin Simpson Ovans provides bespoke web design solutions taking your business concept from initial idea to reality. Learn more about Colin Simpson Ovans here. Watch the Colin Simpson Ovans below